Stocate serves as a transformative platform, inspiring consumers towards sustainable living by showcasing its eco-conscious practices and presenting viable alternatives that align with a greener lifestyle.
The web and app were developed without adhering to a comprehensive design process, leading to inconsistencies and notable flaws within the user flow.
The objective is to start fresh, redefining both requirements and specifications from the ground up. Once a clear vision for the product is established, the subsequent step involves a redesign of the platform, tailored to harmonize with the reimagined user flow.
Title: UI/UX Designer, UX Researcher
Responsibilities: Persona, journey map, user flow, wireframing, high/low fidelity prototyping, and user testing.
Browsing online lacks the experience of in-person shopping
1. online experience
Shopping local is more difficult during the pandemic
Hard to find specific information and availability for local offerings.
Easy to lose track of stores/items due to Plateau/Mile-end diversity and concentration
user journey map.
The redesign process entailed a strategic blend of the previous version and insightful user feedback. As adjustments were meticulously implemented, particular emphasis was placed on maintaining a harmonious branding identity and ensuring unwavering consistency across the entirety of the application. Each app category underwent rigorous user testing, with a commitment to refining and enhancing until all possible feedback had been addressed comprehensively.
refining the design
In addition to the primary redesign project highlighted above, there were other pivotal responsibilities that played a crucial role in driving the overall enhancement of Stocate.
Product Process Flow: Stocate's product team lacked a well-defined process for effectively managing user feedback. To rectify this, a comprehensive workflow was crafted, spanning from the initial receipt of feedback through the phases of requirement/specification, design, user testing, and handover to the tech team.
User Feedback Dashboard: The user feedback dashboard within Stocate was plagued by numerous pain points that hindered its effective utilization by the team. The primary objective was to revamp and elevate the searching and browsing experience, thereby enhancing the dashboard's overall functionality.
User Feedback Email: Embedded within Stocate's core values lies a profound connection with its users. Recognizing the significance of promptly informing users about changes in their feedback status, the implementation of email notifications becomes paramount. To accomplish this, an email template was designed as part of this project.
Responsive Website: The existing Stocate website lacks responsiveness. This project encompassed the creation of a mobile-centric view, all while considering and incorporating valuable user feedback.
Components Sheet: Aggregated all components and elements into a meticulously organized file, facilitating seamless accessibility for streamlined implementation during future design modifications.
product process flow.
user feedback dashboard.
user feedback email.
impact: Stocate is a fast-paced startup and the development team is diligently translating my designs into action. I have addressed over 200 user feedback points, each poised to substantially elevate the product's overall quality and user experience.
what I learned/improved:
Improved my leadership skills while mentoring volunteers
Given I was the only full-time employee, I learned to self-manage big projects
My design skills/techniques improved significantly